It is all in the mix: The interactive effect of music tempo and mode on in-store sales

By Klemens Knoferle, Eric R. Spangenberg, Andreas Herrmann, Jan R. Landwehr. 2012

92 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/79c7c0e23e3c819c077384d8a63b84e03548557e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Anne L. Roggeveen
2. Dhruv Grewal
3. Nancy M. Puccinelli
4. Charles Spence
5. Yi-Chuan Chen
6. Mirjam Keetels
7. Jean H. M. Vroomen
8. Camille Koppen

In Marketing

1. Dhruv Grewal
2. Charles Spence
3. Anne L. Roggeveen
4. Joonas Rokka
5. Nancy M. Puccinelli
6. Shpëtim Çerri

Citations in the corpus

• Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences (2015, background): “Comparing the role of music in freeskiing to the approach taken in prior studies on background music in stores (Hui et al. 1997; Knoferle et al. 2012; Oakes 2003) clarifies this point.”
• Store Atmospherics: A Multisensory Perspective (2014, background): “…further studies have investigated the consequences of various music volume levels (Smith & Curnow, 1966), tempos (Mil-liman, 1982), musical modes (Kn¨oferle et al., 2012), and types of music (Areni & Kim, 1993; North, Har-greaves, & McKendrick, 1997, 1999; Yalch & Spangen-berg, 1990) on sales.”