Capturing Customer Heterogeneity using a Finite Mixture PLS Approach

By Carsten Hahn, Michael D. Johnson, Andreas Herrmann, F. Huber. 2002

315 citations recorded by the source corpus.

Subfields: Analytical Chemistry, Food Science, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8b5a448fd40394231d22953d078697c418c7b738

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Analytical Chemistry

  1. Marko Sarstedt
  2. Christian M. Ringle
  3. Jörg Henseler
  4. Joseph F. Hair
  5. Jeannette A. Mena
  6. Rebecca Mitchell
  7. D. Yan
  8. Josef A. Mazanec

In Food Science

  1. Christian M. Ringle
  2. Marko Sarstedt
  3. Joseph F. Hair
  4. Jörg Henseler
  5. Jun-Hwa (Jacky) Cheah
  6. Hiram Ting
  7. Jan-Michael Becker
  8. Siegfried P. Gudergan

In Organizational Behavior and Human Resource Management

  1. Marko Sarstedt
  2. Christian M. Ringle
  3. Joseph F. Hair
  4. Jörg Henseler
  5. Hiram Ting
  6. Jun-Hwa (Jacky) Cheah
  7. Siegfried P. Gudergan
  8. Christian Nitzl

Citations in the corpus