Mind at ease puts a smile on the face: psychophysiological evidence that processing facilitation elicits positive affect.

By Piotr Winkielman, John T. Cacioppo. Journal of Personality and Social Psychology, 2001

996 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology

View Paper: https://www.semanticscholar.org/paper/058338b6fac380c7fa09cd23e2a65f2cc61cca52

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Citations in the corpus

Metacognitive Experiences in Consumer Judgment and Decision Making (2004, background): “On the other hand, fluency elicits spontaneous affective reactions, which can be captured by psychophysiological measures (e.g., Winkielman & Cacioppo, 2001).”
Anger, disgust, and the negative aesthetic emotions: Expanding an appraisal model of aesthetic experience. (2007, background): “Research shows that images that are easily processed—by virtue of familiarity, priming, or perceptual contrast—are more pleasant (Winkielman & Cacioppo, 2001), although researchers disagree over whether fluent processing is inherently positive (Winkielman, Schwarz, Fazendeiro, & Reber, 2003) or not…”
Artistic Training and Interest in Visual Art: Applying the Appraisal Model of Aesthetic Emotions (2006, background): “Processing fluency can stem from individual differences (e.g., familiarity with an object), or it can be manipulated (e.g., priming the object’s geonic structure; Winkielman & Cacioppo, 2001).”
The analysis of intuition: Processing fluency and affect in judgements of semantic coherence (2009, background): “…we assume to underlie this kind of intuition: Semantic coherence facilitates semantic processing which causes coherent triads to be processed faster than expected (cf. Reber et al., 2004), which creates a brief and subtle positive affect (cf. Winkielman & Cacioppo, 2001; Winkielman et al., 2003).”
Beauty as an Emotion: The Exhilarating Prospect of Mastering a Challenging World (2008, background): “Winkielman and Cacioppo (2001) used facial electromyography to show that processing fluency engages the zygomaticus (the “smiling muscle”) and therefore produces genuine, “hot” affect.”
Infants' Differential Processing of Female and Male Faces (2006, positive): “Once infants become more expert at processing female faces than male faces, the asymmetry may cascade because ease of processing is linked to affective preferences (Winkielman & Cacioppo, 2001).”
Between Two Brands: A Goal Fluency Account of Brand Evaluation (2006, background): “The implication is that when consumers are exposed to an advertisement, the goal structure of the advertised brand becomes activated and, in turn, facilitates (impairs) the processing of goal-compatible (goal-conflicting) brands they subsequently encounter.”
The face of fluency: Semantic coherence automatically elicits a specific pattern of facial muscle reactions (2009, background): “Winkielman and Cacioppo ( 2001 ) manipulated processing fluency of pictures that showed neutral everyday objects via visual priming and presentation duration and assessed facial activity using facial EMG.”
Value from hedonic experience and engagement. (2006, background): “Fluency constitutes relatively easy processing when perceiving or remembering something, and it has been found to create positive value because it makes one feel secure or puts one's " mind at ease " (Freitas, Azizian, Travers, & Berry, in press; Winkielman & Cacioppo, 2001).”
Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs (2011, positive): “…overt expressions (e.g., Facial Activation Coding System, Ekman & Friesen, 1975), facial EMG reliably captures changes in positive and negative affective states even when overt facial expressions are absent (Cacioppo, Petty, Losch, & Kim, 1986; Dimberg et al., 2000; Winkielman & Cacioppo, 2001).”