Preference Fluency in Choice

By Nathan Novemsky, Ravi K. Dhar, Norbert Schwarz, Itamar Simonson. 2007

582 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/da913419f3ce0dbaa8ef36d5211c2145c7ba644c

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Citations in the corpus

The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments (2010, background): “…information relevant to advocacy comes to mind (Menon and Raghubir 2003; Tybout et al. 2005), the fluency with which information is processed (Lee and Aaker 2004; Novemsky et al. 2007), and the subjective experience of feeling right about the judgment process (Camacho, Higgins, and Luger 2003).”
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design (2014, unknown): “Researchers have also demonstrated that varying the ease with which people can read a font can create a fluency effect that alters choice (Novemsky et al. 2007).”
“As if It Were Mine”: Imagery Works by Inducing Psychological Ownership (2015, unknown): “potential to act on what has been processed (e.g., Levav and Fitzsimons, 2006; Novemsky et al., 2007).”
A dual-system framework to understand preference construction processes in choice☆ (2013, background): “In line with this account, Novemsky et al. (2007) hypothesized that low fluency would lead to greater choice deferral because people would incorrectly attribute their feeling of choice difficulty to uncertainty in their preferences and hence choose to defer.”
It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion (2009, methodology): “To manipulate fluency, we employed a method similar to that used by Novemsky et al. (2007).”
Affect, risk perception and future optimism after the tsunami disaster (2008, result): “These findings are consistent with previous research on fluency and decision making (Lerner & Gonzalez, 2005; Novemsky et al., 2007).”
On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption (2011, methodology): “This procedure has been widely used to manipulate consumers’ evaluations (e.g., Novemsky et al. 2007).”
Easier is not always better: The moderating role of processing type on preference fluency (2010, methodology): “…consumer choices are often systematically influenced by meta-cognitive feelings of difficulty or ease, such that when a decision option feels more difficult or requires more effort, consumers are more likely to select a different option or defer the decision (Novemsky et al., 2007; Schwarz, 2004).”
Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009, unknown): “Novemsky et al. (2007) found evidence for discounting using yet another manipulation of fluency.”
Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation (2010, methodology): “In summary, prior research has focused on the negative effects of metacognitive difficulty (Labroo, Dhar, and Schwarz 2004; Labroo and Lee 2006; Novemsky et al. 2007; Shen, Jiang, and Adaval 2009).”