Congruency of Scent and Music As a Driver of In-Store Evaluations and Behavior

By Jochen Wirtz, Anna S. Mattila. 2001

1,213 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/f46e0725ad92f43862bd1b75c17c1d21534ffeb8

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In Experimental and Cognitive Psychology

In Marketing

In Social Psychology

Citations in the corpus

Servicescape cues and customer behavior: a systematic literature review and research agenda (2013, result): “Moreover, the shopping experience, together with impulsive buying tendencies, results to be enhanced from the interaction between congruity of aromas and music also in other studies (Mattila & Wirtz, 2001; McDonnell, 2007).”
The effect of ambient scent on consumers' perception, emotions and behaviour: A critical review (2012, background): “This clearly contradicts the findings from Gueguen and Petr (2006), Hirsch (1995), Knasko (1995), Mattila and Wirtz (2001), and Spangenberg et al.”
The Impact of Servicescape Cues on Consumer Prepurchase Authenticity Assessment and Patronage Intentions to Ethnic Restaurants (2015, background): “According to Gestalt perceptions of environmental psychology, people respond to their environments based on the total configuration of stimuli, rather than individual, discrete stimuli (e.g., Kofka, 1935; Kohler, 1929; Lin, 2004, Mattila & Wirtz, 2001a).”
The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales (2013, background): “For example, scents congruent with product fferings and/or the retail environment lead to greater liking nd increased effort dedicated to processing (Mitchell, Kahn, nd Knasko 1995), as well as more holistic processing and ncreased satisfaction (Mattila and Wirtz 2001).”
Servicescape elements, customer predispositions and service experience: The case of theme park visitors (2013, background): “…in retailing between the physical environment and outcomemeasures such as firm performance, behavioral intentions, and consumers’ emotional responses (Mattila & Wirtz, 2001), and similar relationships have been confirmed as well in other service industries (Wakefield & Blodgett, 1999).”
For fun and profit: Hedonic value from image interactivity and responses toward an online store (2005, background): “In line with research (Mattila & Wirtz, 2001) that showed that pleasurable stimulation from store atmospherics increased impulse buying behavior, the stimulating experience will enhance willingness to purchase from the on-line store in the present study.”