Conjoint Analysis as an Instrument of Market Research Practice

By Anders Gustafsson, Andreas Herrmann, F. Huber. 2000

183 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/ee8589dcffe98800a24639aa7f6138d20d62d9ed

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Leonidas A. Zampetakis
2. Volker Bruns
3. M. Fletcher
4. Vassilis Moustakis
5. Loukas K. Tsironis

In Management Science and Operations Research

1. Leonidas A. Zampetakis
2. Volker Bruns
3. M. Fletcher
4. Vassilis Moustakis
5. Loukas K. Tsironis

In Marketing

1. Leonidas A. Zampetakis
2. Volker Bruns
3. M. Fletcher
4. Vassilis Moustakis
5. Loukas K. Tsironis

Citations in the corpus

• Creativity development in engineering education: the case of mind mapping (2007, methodology): “In concept of experimental work presented herein, we adopted the process model by Gustafsson et al. (2003), and proceeded according to the following steps in introducing and using CA:”
• Banks' risk assessment of Swedish SMEs (2008, methodology): “Conjoint analysis has been successfully employed in a variety of disciplines since the early 1960s (Gustafsson, Herrmann, and Huber 2001 ) and successfully used in entrepreneurial settings (e.”