L. Meyer‐Waarden
Marketing · 2006–2015
A researcher in the Science corpus: 4 papers; trusts 15 researchers and is trusted by 6 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 32 citations into it; #1,415 of 6,289 by trust here, #3,097 by citations
- Organizational Behavior and Human Resource Management — 18 citations into it; #2,961 of 8,741 by trust here, #5,539 by citations
- Management Science and Operations Research — 5 citations into it
Whom L. Meyer‐Waarden trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Michael Lewis
- Ran Kivetz
- A. Mägi
- Praveen K. Kopalle
- Vincent R. Nijs
- Ruth N. Bolton
- Itamar Simonson
- Scott A. Neslin
- Marnik G. Dekimpe
- P. K. Kannan
Who trusts L. Meyer‐Waarden overall
- Yuping Liu
- Rong Yang
- M. Dorotic
- Tammo H. A. Bijmolt
- Eunmin Hwang
- Christy Ashley
- Valentyn Melnyk
- Muhammad Turki Alshurideh
- Peter C. Verhoef
Papers from L. Meyer‐Waarden's perspective
Ordered by how strongly the researchers L. Meyer‐Waarden trusts endorse each paper. Same corpus, a different order for every researcher.
- Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
- The Category-Demand Effects of Price Promotions
- Implications of loyalty program membership and service experiences for customer retention and value
- The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
- The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
- The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
- Measuring the Price Knowledge Shoppers Bring to the Store
- Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members
- First-Store Loyalty and Retention
- The Dirichlet: A comprehensive model of buying behaviour
Their papers
- Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA (2015) — 103 citations
- Grocery retail loyalty program effects: self-selection or purchase behavior change? (2009) — 155 citations
- The effects of loyalty programs on customer lifetime duration and share of wallet (2007) — 388 citations
- The Impact of Loyalty Programmes on Repeat Purchase Behaviour (2006) — 138 citations