M. Dorotic

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom M. Dorotic trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Ran Kivetz
  2. L. Meyer‐Waarden
  3. Peter C. Verhoef
  4. Michael Lewis
  5. Robert W. Palmatier
  6. A. Mägi
  7. Joseph C. Nunes
  8. Xavier Drèze
  9. Utpal M. Dholakia
  10. Scott A. Neslin

Papers from M. Dorotic's perspective

Ordered by how strongly the researchers M. Dorotic trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
  2. The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
  3. Implications of loyalty program membership and service experiences for customer retention and value
  4. The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
  5. Reward Programs and Tacit Collusion
  6. The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
  7. The Customer Pyramid: Creating and Serving Profitable Customers
  8. Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics
  9. Promotion Reactance: The Role of Effort-Reward Congruity
  10. Do we care what others Get? A Behaviorist Approach to Targeted Promotions

Their papers