A. Mägi
Marketing · 2003–2016
A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 11 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 21 citations into it; #1,033 of 6,289 by trust here, #2,280 by citations
- Sociology and Political Science — 12 citations into it
- Organizational Behavior and Human Resource Management — 11 citations into it; #1,847 of 8,741 by trust here, #4,387 by citations
- Gender Studies — 8 citations into it
Whom A. Mägi trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts A. Mägi overall
- Yuping Liu
- L. Meyer‐Waarden
- Rong Yang
- Eunmin Hwang
- J. Leenheer
- Christophe Benavent
- Nathalie T. M. Demoulin
- Tammo H. A. Bijmolt
- M. Dorotic
- Dhruv Grewal
Papers from A. Mägi's perspective
Ordered by how strongly the researchers A. Mägi trusts endorse each paper. Same corpus, a different order for every researcher.
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
- Exploring the relationship between celebrity endorser effects and advertising effectiveness
- Factors predicting the effectiveness of celebrity endorsement advertisements
- Determinants of sports sponsorship response
- The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
- Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise
- Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory
- Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos
- Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics