Grocery retail loyalty program effects: self-selection or purchase behavior change?

By L. Meyer‐Waarden, Christophe Benavent. 2009

155 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/71d0c2fcfe87a23db0d5b0c02037beb2931667cb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Valentyn Melnyk
2. Stijn M. J. van Osselaer

In Organizational Behavior and Human Resource Management

1. Valentyn Melnyk
2. Stijn M. J. van Osselaer

Citations in the corpus

• Make me special: Gender differences in consumers’ responses to loyalty programs (2012, background): “2004; Taylor and Neslin 2005), loyalty programs implementing monetary rewards are usually very costly, and these costs often outweigh the benefits of having such a loyalty program (Leenheer et al. 2007; Meyer-Waarden and Benavent 2009).”