Measuring the Price Knowledge Shoppers Bring to the Store

By M. Vanhuele, Xavier Drèze. 2002

318 citations recorded by the source corpus.

Subfields: General Decision Sciences, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/1c3c7352f5325621d058d39b0ce665df528ec454

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Citations in the corpus

Perceptions and expectations of price changes and inflation: A review and conceptual framework (2008, methodology): “Premised on Dehaene’s (1992) triple-code model of numerical manipulation, Vanhuele and Drèze (2002) investigated three potential ways in which price information is encoded in long term memory: as a word sequence (auditory verbal code), as a number (visual Arabic code) or as a approximate range…”
The Impact of Loyalty Programmes on Repeat Purchase Behaviour (2006, background): “…effectiveness requires competitive information, both on customer purchases at the competitors and the marketing-mix usage of competitors, as in retailing, most consumers buy frequently from different stores (Drèze and Vanhuele 2002) and make transactions varying in size (Kahn and Schmittlein 1992).”
Food quality and safety: consumer perception and demand (2005, background): “First, there is a good deal of research showing that consumers routinely buy lots of products without knowing their prices (e.g. Chernatony and Knox, 1992; Urbany et al., 2000; Vanhuele and Drèze, 2002).”
A current overview of consumer neuroscience (2008, background): “For instance, consumers are often not able to recall prices (Vanhuele and Drèze, 2002; Evanschitzky et al., 2004), and it is very difficult for them to specify abstract economic concepts like the ‘‘willingness to pay’’ or experienced utility.”
Memory for prices and the euro cash changeover: An analysis for cinema prices in Italy (2007, unknown): “A lack of contextual information might explain the difficulty in retrieving the correct price (Tulving 1983), although, following Vanhuele and Drèze (2002), the test was conducted inside movie theatres in order to maximise contextual cues.”
Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design (2007, background): “Consumers spend little effort on cognitive processes like reading and comparing prices (Vanhuele and Drèze, 2002).”