Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA

By J. Dawes, L. Meyer‐Waarden, Carl Driesener. 2015

103 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8c92f6cc472313d6f16e06f067c78084616c0dd0