The effects of loyalty programs on customer lifetime duration and share of wallet
By L. Meyer‐Waarden. 2007
388 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/f5386b0e3e532f883e401861ccd8c47d9c489a3f
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Peter C. Verhoef
- S. Tanford
- Katherine N. Lemon
- Tammo H. A. Bijmolt
- Yuping Liu
- Rong Yang
- M. Dorotic
- Eunmin Hwang
In Organizational Behavior and Human Resource Management
- Peter C. Verhoef
- S. Tanford
- Katherine N. Lemon
- Yuping Liu
- Rong Yang
- Tammo H. A. Bijmolt
- M. Dorotic
- Eunmin Hwang
Citations in the corpus
- Loyalty program effectiveness: Theoretical reviews and practical proofs (2020, background): “This is especially important as some customers are not happy to enter into long-term relationships with suppliers, and multiple cardholders are often less likely to stay loyal nowadays (Meyer-Waarden, 2007).”
- Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment (2019, background): “In the retail sector, consumers devote a larger share of their shopping expenditures to stores where they possess loyalty cards (Mägi, 2003; Meyer-Waarden, 2007).”
- Loyalty Programmes: Current Knowledge and Research Directions* (2012, background): “‘cherry pickers’) also likely hold multiple LP memberships and may be less loyal to any particular LP provider (Bellizzi and Bristol 2004; Leenheer et al. 2007; Meyer-Waarden 2007).”
- Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability. (2009, methodology): “Because historical data on individual airlines’ prices are not available, we used the inflation-adjusted average passenger airfare, as reported by the Aviation Transportation Association.”
- Why customers won't relate: Obstacles to relationship marketing engagement (2011, background): “Loyalty card programs, like supermarket loyalty cards or airline frequent flyer programs, often result in increased sales, less interest in competitive offers (Nako, 1997), increased share of wallet and increased lifetime value (Meyer-Waarden, 2007).”