Christy Ashley

Marketing · 2009–2011

A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Christy Ashley trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Ruth N. Bolton
  2. Peter C. Verhoef
  3. Rohini Ahluwalia
  4. L. Meyer‐Waarden
  5. C. Bhattacharya
  6. P. K. Kannan
  7. Scott Koslow
  8. P. Aggarwal

Papers from Christy Ashley's perspective

Ordered by how strongly the researchers Christy Ashley trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Implications of loyalty program membership and service experiences for customer retention and value
  2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  3. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
  4. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
  5. Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
  6. The mismanagement of customer loyalty. (Harvard Business Review)
  7. Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
  8. Modeling the Determinants and Effects of Creativity in Advertising
  9. Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
  10. Exploring the dimensions of ad creativity

Their papers