The Impact of Loyalty Programmes on Repeat Purchase Behaviour

By L. Meyer‐Waarden, Christophe Benavent. 2006

138 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/a9a4b4fdaad60105550434b67607fa1a50b4a773

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In Marketing

1. Yuping Liu
2. Rong Yang

Citations in the corpus

• Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability. (2009, methodology): “Among the few studies that have considered simultaneously the performances of multiple loyalty programs (e.g., Leenheer et al. 2007; Meyer-Waarden and Benavent 2006), most treat the programs as parallel strategies and do not explain the interaction among those programs.”