Tammo H. A. Bijmolt
Marketing · 2001–2019
A researcher in the Science corpus: 11 papers; trusts 59 researchers and is trusted by 41 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 143 citations into it; #274 of 6,289 by trust here, #270 by citations
- Organizational Behavior and Human Resource Management — 67 citations into it; #4,231 of 8,741 by trust here, #3,160 by citations
- Economics and Econometrics — 54 citations into it; #13,777 of 23,481 by trust here, #6,687 by citations
- Strategy and Management — 46 citations into it
- Management Science and Operations Research — 26 citations into it; #1,095 of 11,946 by trust here, #1,359 by citations
- General Decision Sciences — 23 citations into it
- Sociology and Political Science — 23 citations into it
- Management Information Systems — 12 citations into it
Whom Tammo H. A. Bijmolt trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Roderick Brodie
- Ran Kivetz
- H. V. van Heerde
- W. Viechtbauer
- M. Lajeunesse
- Kevin A. Hallgren
- Michael Lewis
- Peter J. Danaher
- Harald J. van Heerde
- Glenn W. Harrison
Who trusts Tammo H. A. Bijmolt overall
- Marc van Essen
- S. Gechert
- Elisabeth Albertini
- Pursey PMAR Heugens
- M. Barrio
- S. Schmidt
- Evan Weingarten
- Martin Eisend
- Franziska Völckner
- M. Carney
Papers from Tammo H. A. Bijmolt's perspective
Ordered by how strongly the researchers Tammo H. A. Bijmolt trusts endorse each paper. Same corpus, a different order for every researcher.
- Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
- The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- A Benefit Congruency Framework of Sales Promotion Effectiveness
- Implications of loyalty program membership and service experiences for customer retention and value
- A Methodology for Linking Customer Acquisition to Customer Retention
- The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
- A New Product Growth for Model Consumer Durables (Management Sciences)
- Econometric Analysis of Cross Section and Panel Data
- Using Online Conversations to Study Word-of-Mouth Communication
Their papers
- New Empirical Generalizations on the Determinants of Price Elasticity (2005) — 443 citations
- Meta-Analysis in Marketing when Studies Contain Multiple Measurements (2001) — 304 citations
- Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019) — 254 citations
- Advanced Methods for Modeling Markets (2017) — 67 citations
- Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products (2014) — 234 citations
- Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders (2012) — 339 citations
- Loyalty Programmes: Current Knowledge and Research Directions* (2012) — 267 citations
- Incorporating Context Effects into a Choice Model (2011) — 143 citations
- Which retailers adopt a loyalty program? An empirical study (2008) — 121 citations
- Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members (2006) — 469 citations
- Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers (2005) — 111 citations