First-Store Loyalty and Retention
By R. East, Kathy Hammond, Patricia Harris, W. Lomax. 2000
142 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/e6325f507e728b6cc596a5b432772d2f13327b48
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics (2011, background): “Research into the importance of time for purchasing choice behaviour ( East et al. , 1995, 2000”
- Multi-outlet retail site location assessment (2004, background): “That has been confirmed by recent studies in loyalty and retention (East et al., 2000) and by growth of retail geography planning (Birkin et al., 2002). But, as Hernández and Bennison (2000) notice, although formal techniques of location analysis have been available for over 50 years, most retailers”
- Grocery retail loyalty program effects: self-selection or purchase behavior change? (2009, background): “However, consumers generally have a focal store (East et al. 2000) in which they spend the majority of their SOW (i.”