Rong Yang

Marketing · with Liu · 2009

A researcher in the Science corpus: 1 paper; trusts 12 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Rong Yang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. L. Meyer‐Waarden
  2. Ran Kivetz
  3. A. Mägi
  4. Jerry A. Hausman
  5. J. Leenheer
  6. Praveen K. Kopalle
  7. Tammo H. A. Bijmolt
  8. Scott A. Neslin
  9. Christophe Benavent
  10. Michael Lewis

Who trusts Rong Yang overall

  1. Jie Zhang

Papers from Rong Yang's perspective

Ordered by how strongly the researchers Rong Yang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
  2. The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
  3. The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
  4. Implications of loyalty program membership and service experiences for customer retention and value
  5. Reward Programs and Tacit Collusion
  6. Econometric Analysis of Cross Section and Panel Data
  7. Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics
  8. Designing Loyalty-Building Programs for Packaged Goods Brands
  9. Promotion Reactance: The Role of Effort-Reward Congruity
  10. The effects of loyalty programs on customer lifetime duration and share of wallet

Their papers