Valentyn Melnyk

Marketing · 2012–2021

A researcher in the Science corpus: 4 papers; trusts 14 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Valentyn Melnyk trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Darren W. Dahl
  2. Ran Kivetz
  3. Jaideep Sengupta
  4. W. Viechtbauer
  5. S. Wheeler
  6. Pierre Chandon
  7. Kathleen D. Vohs
  8. Angela Y. Lee
  9. S. Grier
  10. Shalom H. Schwartz

Papers from Valentyn Melnyk's perspective

Ordered by how strongly the researchers Valentyn Melnyk trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumer Choice between Hedonic and Utilitarian Goods
  2. Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
  3. The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
  4. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
  5. Social influence: compliance and conformity. (Annual Review of Psychology)
  6. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  7. The Role of Regulatory Focus in Preference Construction
  8. Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision
  9. Conducting Meta-Analyses in R with the metafor Package
  10. Self‐Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration

Their papers