P. Quester
Marketing · 2000–2015
A researcher in the Science corpus: 10 papers; trusts 16 researchers and is trusted by 15 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 51 citations into it; #1,069 of 6,289 by trust here, #1,021 by citations
- Strategy and Management — 22 citations into it
- Sociology and Political Science — 21 citations into it; #8,231 of 22,756 by trust here, #10,781 by citations
- Organizational Behavior and Human Resource Management — 19 citations into it; #2,698 of 8,741 by trust here, #3,032 by citations
- Information Systems and Management — 8 citations into it
Whom P. Quester trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Vicki R. Lane
- Boonghee Yoo
- Emin Babakus
- Barbara M. Byrne
- Rex Bryan Kline
- J. Peloza
- Naveen Donthu
- D. Henard
Who trusts P. Quester overall
- Piyush Sharma
- Virginie Maille
- Joseba Beristain
- Erik L. Olson
- Nathalie Fleck
- G. Halkias
- F. Kock
- Peter R. Magnusson
- Adamantios Diamantopoulos
- P. Zorrilla
Papers from P. Quester's perspective
Ordered by how strongly the researchers P. Quester trusts endorse each paper. Same corpus, a different order for every researcher.
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
- Corporate Social and Financial Performance: A Meta-Analysis
- Corporate Social Responsibility: a Theory of the Firm Perspective
- What Will Consumers Pay for Social Product Features?
- The C-OAR-SE procedure for scale development in marketing
- The competitive advantage of corporate philanthropy. (Harvard Business Review)
- The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
- Corporate social responsibility: attributions, loyalty, and the mediating role of trust
- Structural equation modeling with EQS : basic concepts, applications, and programming
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Their papers
- Country image and consumer-based brand equity: relationships and implications for international marketing (2007) — 539 citations
- Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (2001) — 107 citations
- The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015) — 165 citations
- Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality (2009) — 214 citations
- Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007) — 254 citations
- Key drivers of university‐industry relationships: the role of organisational compatibility and personal experience (2007) — 91 citations
- Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands (2006) — 288 citations
- Who's afraid of that ad? Applying segmentation to the protection motivation model (2004) — 113 citations
- Competitive advantage through sponsorship: A conceptual model and research propositions (2004) — 221 citations
- Self‐congruity and product evaluation: a cross‐cultural study (2000) — 136 citations