The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

By Arjun Chaudhuri, M. Holbrook. 2001

7,178 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fdd13b3d51c85c57ad2564c9555e71cd64da2a26

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Citations in the corpus

The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality (2015, background): “Furthermore, brand trust appears to serve as a key factor of brand commitment and brand loyalty [47].”
Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship (2011, methodology): “We used a seven-item attitudinal loyalty scale adapted from Chaudhuri and Holbrook (2001), Rauyruen and Miller (2007) and Zeithaml et al.”
Exploring consumer‐brand relationship quality and identification (2012, positive): “Several concepts have been used in marketing literature to describe the strength of consumer-brand relationships, such as trust, satisfaction and commitment ( Chaudhuri and Holbrook, 2001”
Transforming the Customer Experience through New Technologies (2020, background): “Traditionally, brands play a key role in the consumer decision process because they become familiar and trusted and a key goal for marketers is to develop a strong bond with consumer (Chaudhuri & Holbrook, 2001).”
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies (2005, background): “Both the short- and long-term health of a business are dependent upon the brand image of a firm’s products, as brand equity can lead to higher market share, increasing brand loyalty, and being able to charge premium prices (Aaker, 1996; Apelbaum and Gerstner, 2003; Chaudhuri and Holbrook, 2001; Shim”
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, methodology): “BT helps people to deal with the uncertainty they may have when making decisions about brands (Chaudhuri & Holbrook, 2001; Lee et al., 2011).”
Activation of country stereotypes: automaticity, consonance, and impact (2013, background): “2003), love toward the product/brand (Richins 1997), and brand affect (Chaudhuri and Holbrook 2001).”
Empirical study of destination loyalty and its antecedent: the perspective of place attachment (2011, neutral): “…in examining the organization’s sustainable competitive, it has been employed to a variety of objects, for instance, brand (Bailey & Ball, 2006; Chaudhuri & Holbrook, 2001), e-commerce (Huang, 2008), employee (Guenzi & Pelloni, 2004), vendor, service, store (Dick & Basu, 1994), organizational…”