Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
By Ravikanth Pappu, P. Quester. 2006
288 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/806b838c2c30aaa31b7a59592c1dbbb26017fc6b
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Alain Ferrand
- S. Maria
- D. Darma
- Tommy Pusriadi
- Y. P. Hakim
- P. Valette-Florence
- Leigh Robinson
- P. Zorrilla
In Organizational Behavior and Human Resource Management
- Alain Ferrand
- S. Maria
- D. Darma
- Tommy Pusriadi
- Y. P. Hakim
- P. Valette-Florence
- Leigh Robinson
- P. Zorrilla
Citations in the corpus
- Development of brand equity: evaluation of four alternative models (2010, background): “More recently, Pappu and Quester (2006) show that consumers who reported higher satisfaction ratings have higher perceptions of quality, compared with consumers who reported lower satisfaction ratings.”
- The Impact of Brand Awareness on the Consumersâ Purchase Intention (2017, background): “Then comes the fully planned buying decision, it means the consumer decides about the product and the brand before entering the store [15-19].”
- The Intention-to-repurchase Paradox: A case of the Health and Fitness Industry (2010, background): “For example, Pappu and Quester (2006) established that agreed brand associations of retail organizations varied significantly as a function of satisfaction, while Esch, Langner, Schmitt, and Geus (2006) established a positive relationship between brand image and satisfaction.”
- The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011, methodology): “– The model is an important reference in the marketing-related scientific community in general and in the area of retailing in particular, having previously been used to measure retailer equity (Arnett et al., 2003; Pappu and Quester, 2006; Jinfeng and Zhilong, 2009).”
- The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy (2019, background): “Then comes the fully planned buying decision, it means the consumer decides about the product and the brand before entering the store (Hoyer & Brown, 1990; Jalilvand et al., 2011; Oh, 2000; Pappu & Quester, 2006; Wu et al., 2011).”
- A Conceptualization of the Relationships Between Quality, Satisfaction, Behavioral Intention, and Awareness of a Festival (2013, background): “This paper focuses only on satisfaction and does not take into consideration any aspect related to dissatisfaction ( Pappu and Quester, 2006 ).”