Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality

By Roberta Veale, P. Quester. 2009

214 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, background): “On one hand, the use of different types of products from different sources may result in opposite conclusions on the effect of origin on consumers' perceptions and purchasing behaviors (Veale and Quester, 2009; Verlegh and Steenkamp, 1999).”
Assessing the impact of the tableware and other contextual variables on multisensory flavour perception (2012, unknown): “higher quality, and hence enjoy its taste/flavour that much more (see [70], for a review; [71]).”
Audience Heterogeneity and the Effectiveness of Market Signals: How to Overcome Liabilities of Foreignness in Film Exports? (2014, unknown): “When a product category has strong roots in a particular region or country, being from that region or country can be a valuable asset that increases perceived product quality (Veale & Quester, 2009).”