Competitive advantage through sponsorship: A conceptual model and research propositions

By J. Fahy, F. Farrelly, P. Quester. 2004

221 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f051d41be8d4a8b24e3b5452214861fb0a5e3d47

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Strategy and Management

1. Erik L. Olson

Citations in the corpus

• Does sponsorship work in the same way in different sponsorship contexts (2010, background): “…contexts 5 although this is an important issue for sponsorship managers that are under increasing pressure to choose objects and manage sponsorships in a manner that will maximize returns on investment (Currie, 2004; Fahy et al., 2004; Polansky and Wood, 2001; Thjømøe et al., 2002; Verity, 2002).”