Self‐congruity and product evaluation: a cross‐cultural study

By P. Quester, A. Karunaratna, Liang Kee Goh. 2000

136 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/5caa3eaaaef34330149d6527496648b9f756bfce

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Drew Martin
2. Sameer Hosany
3. K. Kaplanidou
4. A. Apostolopoulou
5. D. Papadimitriou
6. Girish Prayag
7. N. Scott

In Organizational Behavior and Human Resource Management

1. Drew Martin
2. Sameer Hosany
3. Girish Prayag
4. N. Scott

Citations in the corpus

• The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A Cross-National and Cross-Contextual Analysis (2010, background): “Similarly, Quester, Karunaratna, and Goh (2000) find that Malaysians place greater importance on product quality than Australians in purchase decisions.”
• Self-image congruence in consumer behavior (2012, background): “…Zinkhan, 1995), facilitates positive attitudes toward products/brands (Ekinci and Riley, 2003; Sirgy et al., 1997), influences consumers' choice (Quester et al., 2000), attitudes (Ibrahim and Najjar, 2008), perceived quality (Kwak and Kang, 2009), brand preferences (Jamal and Goode, 2001), and…”
• Product gender perceptions and antecedents of product gender congruence (2010, background): “Individual differences have emerged in how important congruence between a product and one's self is in consumption decisions ( Quester et al. , 2000”