Nathalie Fleck

Marketing · 2007–2014

A researcher in the Science corpus: 4 papers; trusts 15 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 72 citations into it; #5,333 of 6,289 by trust here, #2,280 by citations
• Sociology and Political Science — 38 citations into it
• Social Psychology — 18 citations into it
• Experimental and Cognitive Psychology — 17 citations into it
• Gender Studies — 17 citations into it
• Literature and Literary Theory — 16 citations into it; #2,004 of 2,496 by trust here, #1,326 by citations
• Organizational Behavior and Human Resource Management — 12 citations into it

Whom Nathalie Fleck trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Vicki R. Lane
2. Amanda B. Bower
3. B. Till
4. R. Batra
5. Rohini Ahluwalia
6. John R. Rossiter
7. P. Homer
8. P. Quester
9. Cristel A. Russell
10. Barbara J. Phillips

Who trusts Nathalie Fleck overall

1. Virginie Maille
2. L. Bergkvist
3. Erik L. Olson

Papers from Nathalie Fleck's perspective

Ordered by how strongly the researchers Nathalie Fleck trusts endorse each paper. Same corpus, a different order for every researcher.

1. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
2. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
3. The Situational Impact of Brand Image Beliefs
4. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
5. The C-OAR-SE procedure for scale development in marketing
6. Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
7. Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect- Inconsistent Product Information
8. Is Beauty Best? Highly versus Normally Attractive Models in Advertising
9. Threats to the External Validity of Brand Extension Research
10. Family Resemblances: Studies in the Internal Structure of Categories

Their papers

• Celebrities in Advertising: Looking for Congruence or Likability? (2012) — 346 citations
• Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising (2014) — 102 citations
• Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure (2011) — 71 citations
• Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007) — 254 citations