Who's afraid of that ad? Applying segmentation to the protection motivation model

By D. Arthur, P. Quester. 2004

113 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/57923cd6c988bd7760e7146db7cdfa5e527d10c9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Mei‐Fang Chen
2. M. S. Poškus
3. Genovaitė Liobikienė

In Literature and Literary Theory

1. Mei‐Fang Chen

In Marketing

1. Mei‐Fang Chen
2. Heesup Han
3. Wim Verbeke
4. Joris Aertsens
5. Niki Hynes
6. Juliette Wilson
7. Sylvia Smith
8. Archana Kumar

Citations in the corpus

• Impact of fear appeals on pro-environmental behavior and crucial determinants (2016, background): “…studies have indicated that fear or threat appeals in advertising campaigns can lead to changes in attitude and, subsequently, behavioral changes (Arthur and Quester 2004; Dillard and Anderson 2004; Dillard and Peck 2000; Henthorne, LaTour, and Nataraajan 1993; Kohn et al. 1982; Maddux and…”
• Cyber Security Awareness Campaigns: Why do they fail to change behaviour? (2014, background): “, social learning theory or the theory of self-efficacy) that take into account cultural beliefs and attitudes, and are more likely to succeed [35].”