Boonghee Yoo

Sociology and Political Science · 2001–2015

A researcher in the Science corpus: 5 papers; trusts 2 researchers and is trusted by 68 researchers here, as inferred from the citation graph.

Subfields

Whom Boonghee Yoo trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Sunil Gupta
  2. H. Triandis
  3. Kenneth A. Bollen

Who trusts Boonghee Yoo overall

  1. Heesup Han
  2. Sunghyup Sean Hyun
  3. K. Winterich
  4. A. Tasci
  5. Giovanni B. Ramello
  6. Ravikanth Pappu
  7. Arnold Japutra
  8. M. Gunkel
  9. Sebastian Molinillo
  10. Siyoung Chung

Papers from Boonghee Yoo's perspective

Ordered by how strongly the researchers Boonghee Yoo trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Individualism and Collectivism
  2. Impact of Sales Promotions on when, what, and how Much to Buy
  3. Analysis of Incomplete Multivariate Data (Technometrics)
  4. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  5. Multicultural minds. A dynamic constructivist approach to culture and cognition. (American Psychologist)
  6. Implications of loyalty program membership and service experiences for customer retention and value
  7. The mismanagement of customer loyalty. (Harvard Business Review)
  8. Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
  9. Bayes factors
  10. Measuring Marketing Productivity: Current Knowledge and Future Directions

Their papers