Erik L. Olson

Marketing · 2003–2012

A researcher in the Science corpus: 4 papers; trusts 31 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

Whom Erik L. Olson trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert Wright
  2. T. Cornwell
  3. Jan-Benedict E M Steenkamp
  4. J. Crompton
  5. K. Peattie
  6. J. Connolly
  7. Nora J. Rifon
  8. Lucas W. Davis
  9. Robert Madrigal
  10. S. Bamberg

Who trusts Erik L. Olson overall

  1. C. Breuer
  2. Christopher Rumpf
  3. L. Bergkvist
  4. Wenge Zhu
  5. An‐Sofie Claeys
  6. Carolin Plewa
  7. Andrea K. Moser
  8. Hanna Hjalmarson
  9. Yukyoum Kim

Papers from Erik L. Olson's perspective

Ordered by how strongly the researchers Erik L. Olson trusts endorse each paper. Same corpus, a different order for every researcher.

  1. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
  2. Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship
  3. Choosing the Right Green Marketing Strategy
  4. Social marketing: A pathway to consumption reduction?
  5. Sustainable consumption: consumption, consumers and the commodity discourse
  6. Durable goods and residential demand for energy and water: evidence from a field trial
  7. Understanding sponsorship effects
  8. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  9. Sponsorship-linked marketing: The role of articulation in memory
  10. Do Green Products Make Us Better People? (Psychology Science)

Their papers