Country image and consumer-based brand equity: relationships and implications for international marketing

By Ravikanth Pappu, P. Quester, R. Cooksey. 2007

539 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/92a2e5002687d3f020abf2531ac120478cd788b8

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Citations in the corpus

Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, background): “Finally, Pappu et al. (2005, 2007), stating CoO to be an important variable that can affect the equity of a brand, assert that marketing managers operating in an international context must identify the sources of brand equity, and understand the importance of incorporating CoO into their…”
Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective (2013, background): “Specifically, countryof-origin (COO) literature has suggested that brands derive a substantial proportion of their equity from their country of origin (Baldauf et al. 2009; Pappu, Quester, and Cooksey 2005, 2007; Zeugner-Roth, Diamantopoulos, and Montesinos 2008).”
Toward a 'masstige' theory and strategy for marketing (2018, background): “Besides researchers (Roth et al., 2008; Pappu et al., 2006; Pappu et al., 2007; Pappu and Quester, 2010) show that country brand equity has a significant effect on consumer’s brand perception and preferences.”
Advancing the country image construct (2009, background): “The second group (e.g., Heslop and Papadopoulos, 1993; Martin and Eroglu, 1993; Pappu et al., 2007) concentrates on the development of a concrete CoI scale based on current guidelines of measurement theory (e.g., DeVellis, 2003).”
Advancing destination image: The destination content model (2016, methodology): “Potential respondents were approached in regional trains in an urban region in Denmark during November 2015, using a systematic field intercept method (Pappu et al., 2007).”
The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands (2014, methodology): “Extant research has suggested a distinction between a country’s macro and micro images (e.g., Heslop and Papadopoulos 1993; Martin and Eroglu 1993; Pappu, Quester, and Cooksey 2007).”
Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2011, methodology): “…the Mandarin version, whereas all the participants in the other three countries completed the English version, thus the Hindi version was not used by any participant.2 A passenger car was used as the context because of its high relevance for COO effects (Häubl & Elrod, 1999; Pappu et al., 2007).”
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, methodology): “…were chosen in order to be comparable with those used in previous relevant literature (e.g., Alden et al., 1999; Herz & Diamantopoulos, 2013; Pappu et al., 2007; Özsomer, 2012) and covered a wide range of consumer goods so as to avoid category specificity and, thus, enhance the…”