Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe

By T. Lardinoit, P. Quester. Journal of Advertising Research, 2001

107 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/668beeccd586f0129ca64aa9efe55ecb2f1e1fa9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Michel Tuan Pham
2. C. Breuer
3. Christopher Rumpf
4. Gita V. Johar

In Gender Studies

1. Michel Tuan Pham
2. C. Breuer
3. Kirk L. Wakefield
4. Christopher Rumpf

In Marketing

1. C. Breuer
2. Christopher Rumpf
3. Gita V. Johar
4. Michel Tuan Pham
5. Sejung Marina Choi
6. Nora J. Rifon
7. Kirk L. Wakefield
8. Hairong Li

Citations in the corpus

• CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004, background): “The Olympics (Crimmins and Horn 1996; McDaniel 1999; Miyazaki and Morgan 2001), hockey and bowling (McDaniel 1999), basketball (Lardinoit and Quester 2001), and car racing (Burridge 1989; Cornwell, Pruitt, and Van Ness 2001) are but a few of the sporting events that have been studied.”
• How Event Sponsors Are Really Identified: A (Baseball) Field Analysis (2006, background): “The first focuses on ways in which sponsors may be able to increase their chances of being properly identified (e.g., Lardinoit and Quester, 2001; Meenaghan, 1994; Quester GITA VENKATARAMANI JOHAR Columbia University gvj1@columbia.edu MICHEL TUAN PHAM Columbia University tdp4@columbia.edu KIRK L.…”
• The Viewer's Reception and Processing of Sponsorship Information in Sport Telecasts (2012, background): “In the experimental studies by Lardinoit and Derbaix (2001) and Lardinoit and Quester (2001), attention is regarded as a driver for the processing of sponsorship information.”