Virginie Maille
Marketing · 2011
A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 47 citations into it
- Sociology and Political Science — 22 citations into it
- Social Psychology — 14 citations into it
- Literature and Literary Theory — 12 citations into it
- Experimental and Cognitive Psychology — 11 citations into it
- Gender Studies — 6 citations into it
Whom Virginie Maille trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Nathalie Fleck
- Barbara J. Phillips
- P. Quester
- Vicki R. Lane
- Rashmi Adaval
- Kineta Hung
- Joann Peck
- Micael Dahlen
- Eleanor Rosch
- Rohini Ahluwalia
Papers from Virginie Maille's perspective
Ordered by how strongly the researchers Virginie Maille trusts endorse each paper. Same corpus, a different order for every researcher.
- The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
- CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
- The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
- Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
- Family Resemblances: Studies in the Internal Structure of Categories
- Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect- Inconsistent Product Information
- Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
- Threats to the External Validity of Brand Extension Research
- Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.
- The role of theories in conceptual coherence.