Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

By Sankar Sen, C. Bhattacharya. 2001

4,880 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7510c130244fe610c25bf0350bd5799f6551cffc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Ante Glavas
2. Chunyan Xie
3. Richard P. Bagozzi
4. C. Bhattacharya
5. J. Peloza
6. William Sun
7. Bodo B. Schlegelmilch
8. Verena Gruber

In Marketing

1. W. Elving
2. H. Jo
3. Ante Glavas
4. Sung-Un Yang
5. Caroline Flammer
6. William Sun
7. J. Peloza
8. Richard P. Bagozzi

In Strategy and Management

1. H. Jo
2. Ante Glavas
3. Caroline Flammer
4. Ioannis Ioannou
5. Yongtae Kim
6. W. Elving
7. Herman Aguinis
8. Isabel‐María García‐Sánchez

Citations in the corpus

• Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry (2014, background): “The concept of corporate social responsibility (CSR) has gained the attention both in academics and business practices (Maignan and Ferrell, 2004; Sen and Bhattacharya, 2001), because CSR investments lead to higher levels of credibility (Lin et al., 2011), improved image or reputation (Tewari,…”
• Does Corporate Social Responsibility Influence Firm Performance of Indian Companies? (2010, background): “Such identification (Sen and Bhattacharya, 2001) elicits repeat purchase behavior and ushers in competitive advantage for the firm.”
• Corporate Social Responsibility: A Corporate Marketing Perspective (2011, neutral): “…based on the ethical identity shaped by its CSR rather than on CA associations because CSR associations provide consumers with insight into its “value system”, “soul”, or “character” (Balmer et al., 2007; Balmer and Greyser, 2006; Brown EJM 45,9/10 1358 and Dacin, 1997; Sen and Bhattacharya, 2001).”
• The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness (2010, background): “A firm has a moral obligation to make an overall positive contribution to the communities in which it operates (Maignan, Ferrell, and Hult, 1999; Sen and Bhattacharya, 2001).”
• THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA (2011, background): “Sen and Bhattacharya (2001) research on reaction of consumers to CSR shows that CSR will directly affect consumers' intentions to purchase corporation's products.”
• Corporate social responsibility in the food sector (2011, background): “Furthermore, several findings indicate that CSR initiatives do not per se lead to positive effects (e.g. Sen and Bhattacharya, 2001).”
• The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice (2003, background): “Empirical research in marketing has investigated corporate image and corporate social responsibility (Brown and Dacin 1997; Sen and Bhattacharya 2001), but has largely neglected consumer boycotts (Garrett 1987 and Sen et al. 2001 are important exceptions).”
• The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2012, positive): “First, customers take into consideration firms' CSR activities when making purchase decisions (see, for example, Brown and Dacin 1997, Creyer and Ross 1997, Sen and Bhattacharya 2001, Bhattacharya and Sen 2004, Penn Schoen Berland 2010).”
• Corporate Social Responsibility and Firm Financial Performance: The Mediating Role of Productivity (2016, background): “Moreover, CSR can function as an advertising tool that increases awareness of firm products and softens consumer price sensitivity (Milgrom and Roberts 1986; Sen and Bhattacharya 2001; Servaes and Tamayo 2013).”