P. Zorrilla

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it; #5,786 of 6,289 by trust here, #6,244 by citations
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom P. Zorrilla trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Ravikanth Pappu
2. P. Quester

Who trusts P. Zorrilla overall

1. Jalal Rajeh Hanaysha

Papers from P. Zorrilla's perspective

Ordered by how strongly the researchers P. Zorrilla trusts endorse each paper. Same corpus, a different order for every researcher.

1. A scale for measuring store personality
2. Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis
3. Performance consequences of brand equity management: evidence from organizations in the value chain
4. The effect of consumer‐based brand equity on firms’ financial performance
5. Building Store Loyalty through Store Brands
6. Multivariate Data Analysis (Technometrics)
7. Corporate Reputation: What Do Consumers Really Care About? (Journal of Advertising Research)
8. Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
9. Influence of Corporate Social Responsibility on Loyalty and Valuation of Services
10. The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets

Their papers

• The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011) — 219 citations