Effective category management depends on the role of the category

By Sanjay K. Dhar, Stephen J. Hoch, Nanda Kumar. 2001

343 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d2e79a7bed836afcdf0fbf4d6b36ee35ce81d2f4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

  1. Ruth N. Bolton
  2. Venkatesh Shankar
  3. Ó. González-Benito
  4. Mercedes Martos-Partal
  5. Sarah Gelper
  6. Christophe Croux
  7. Ines Wilms

In Marketing

  1. Ruth N. Bolton
  2. Venkatesh Shankar
  3. Ó. González-Benito
  4. Mercedes Martos-Partal
  5. Sarah Gelper
  6. Christophe Croux
  7. Ines Wilms
  8. Marc Hallin

In Strategy and Management

  1. Ó. González-Benito
  2. Ruth N. Bolton
  3. Venkatesh Shankar

Citations in the corpus