Effective category management depends on the role of the category
By Sanjay K. Dhar, Stephen J. Hoch, Nanda Kumar. 2001
343 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/d2e79a7bed836afcdf0fbf4d6b36ee35ce81d2f4
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
- Ruth N. Bolton
- Venkatesh Shankar
- Ó. González-Benito
- Mercedes Martos-Partal
- Sarah Gelper
- Christophe Croux
- Ines Wilms
In Marketing
- Ruth N. Bolton
- Venkatesh Shankar
- Ó. González-Benito
- Mercedes Martos-Partal
- Sarah Gelper
- Christophe Croux
- Ines Wilms
- Marc Hallin
In Strategy and Management
Citations in the corpus
- An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004, background): “Retailers targeting price-sensitive shoppers typically carry a greater assortment of brands in a given category (Dhar et al. 2001) and promotional elasticities are lower for categories with more brands (Narasimhan et al.”
- Identifying demand effects in a large network of product categories (2015, background): “The importance of category management for retailers is widely acknowledged, both as a marketing tool for category performance (Fader and Lodish, 1990; Basuroy et al., 2001; Dhar et al., 2001) and as an operational tool for planning and logistics (Rajagopalan and Xia, 2012).”
- Retailer Pricing and Competitive Effects (2009, neutral): “Dhar, Hoch, and Kumar (2001) examine data from a large pack-aged goods firm, including nineteen major product categories sold in their key retail accounts, to identify the drivers of effective category management and how these drivers depend on the category’s position in the overall retail portfolio.”
- Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2012, background): “2 The recent growth of store brands has significantly influenced the retail industry, especially in the context of nondurable consumer goods; the modern economic downturn may induce further growth (Lamey et al. 2007). Various research efforts have analyzed the potential of store brands to improve re”