Product Experience Is Seductive

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How researchers see this paper

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The Gender Gap (2014, neutral): “Interestingly, a less evaluative approach has been found to leave people more susceptible to mere-exposure effects (e.g., Hoch, 2002).”
Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “Thus, with good reason, Hoch (2002) views experiences as “seductive”; they are intense and highly memorable.”
The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Understanding (2007, background): “This can be explained by the effects of “seductive experience” (Hoch 2002).”
Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences (2007, background): “If consumers accommodate to their chosen alternatives (Hoch 2002), they might be motivated to fulfill their optimistic expectations for the products they choose, decreasing the gap between expected and experienced utilities.”