Building Store Loyalty through Store Brands

By M. Corstjens, R. Lal. 2000

729 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/13fccadfa8d5ad366519a4b350e228abdd91bee5

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Citations in the corpus

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2004, background): “This is consistent with research that shows a positive relationship between storebrand use and store loyalty (Ailawadi, Neslin, and Gedenk 2001; Corstjens and Lal 2000).”
Multi-category competition and market power: a model of supermarket pricing (2017, neutral): “The probability is ∑ c:n(c)=1 Pc(μ, α,Γ) where Pc(μ, α,Γ) is given by (13) and wit(c, pt) depends on (μ, α) as discussed in subsection 3.”
Positioning of Store Brands (2002, background): “Since the retailer also makes money by selling the NBs, it may not be optimal to have the SB specifically compete against the NB with the largest customer base and higher margins (Corstjens and Lal 2000). Instead of targeting a NB that generates substantial profit, adopting a midpoint position where”
The economics of quality-equivalent store brands (2006, background): “As noted by Corstjens and Lal (2000), many retailers have moved to higher quality store brands due to their ability to improve retailer profitability.”
Do private labels increase retailer bargaining power? (2010, neutral): “They may also increase retailer loyalty (Corstjens and Lal 2000; Sudhir and Talukdar 2004; Ailawadi et al. 2008; Seenivasan et al. 2009) engendering retailer differentiation and greater long-run retail profits.”
Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space (2011, background): “SBs help retailers to compete profitably in the price-sensitive segment [14].”