Ashesh Mukherjee
2000–2012
A researcher in the Science corpus: 5 papers; trusts 2 researchers and is trusted by 13 researchers here, as inferred from the citation graph.
Whom Ashesh Mukherjee trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Ashesh Mukherjee overall
- D. Thompson
- Erica Mina Okada
- Stephen J. Hoch
- Rebecca W. Hamilton
- T. Cline
- Gediminas Adomavicius
- S. Kalyanaraman
- Katrin Talke
- Roland T. Rust
- Martin Eisend
Papers from Ashesh Mukherjee's perspective
Ordered by how strongly the researchers Ashesh Mukherjee trusts endorse each paper. Same corpus, a different order for every researcher.
- A Behavioral Model of Rational Choice
- Decisions with Multiple Objectives: Preferences and Value Trade-Offs
- Rational choice and the framing of decisions
- SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
- Heuristics and Biases: Support Theory: A Nonextensional Representation of Subjective Probability
- Handbook of Social Psychology
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
- Do We Really Need Multiple-Item Measures in Service Research?
- Development and validation of brief measures of positive and negative affect: the PANAS scales.
- Perception of risk.
Their papers
- The Effect of Novel Attributes on Product Evaluation : Explaining Consumer Resistance to Technological Innovation (2001) — 520 citations
- The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising (2000) — 311 citations
- Humor in Television Advertising: A Moment-to-Moment Analysis (2004) — 121 citations
- Mixing emotions: The use of humor in fear advertising (2012) — 105 citations
- Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects (2003)