Positioning of Store Brands

By Serdar Sayman, Stephen J. Hoch, Jagmohan Singh Raju. 2002

417 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/04c1db02b382f00a8461dfcf923c20ac5a51f947

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Citations in the corpus

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, methodology): “Sayman et al. (2002) study the positioning of store brands in a supply chain that consists of two national brand manufacturers and one common retailer, and develop conditions under which the retailer should position its product to the stronger national brand.”
Understanding Store-Brand Purchase Behavior Across Categories (2006, background): “national brands (Sayman et al. 2002), conditions for entry of store brand and its impact on retailer’s pricing and bargaining power with manufacturers (Raju et al.”
Private label positioning: Quality versus feature differentiation from the national brand (2006, methodology): “Note hat Sayman et al. (2002) also make this assumption, saying: “We assume”
Consumer evaluation of copycat brands: The effect of imitation type (2012, positive): “For example, Sayman, Hoch, and Raju (2002) observed that blatant package imitation occurred in one-third of the 75 consumer packaged goods categories that they studied.”
Do private labels increase retailer bargaining power? (2010, neutral): “Better supply terms could include lower wholesale prices (Narasimhan and Wilcox 1998; Sayman et al 2002; Ailawadi and Harlam 2004) or better trade deals (Giblen 1993; Lal 1990).”
Horizontal cooperation among freight carriers: request allocation and profit sharing (2008, background): “Cooperating companies in the automotive industry (Cachon and Lariviere, 1999), retail (Sayman et al., 2002), telecommunications (van den Nouweland et al., 1996), aviation (Adler, 2001), and health care (Ford et al., 2004) have already bene(cid:28)ted from game theoretical methods that objectively…”
The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations (2004, neutral): “Independently of us, Sayman et al. (2002) have also analyzed store brand positioning.”