F. V. Horen

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom F. V. Horen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Margaret C. Campbell
  2. Amna Kirmani
  3. Stephen J. Hoch
  4. Thomas Mussweiler

Who trusts F. V. Horen overall

  1. Roland Schroll

Papers from F. V. Horen's perspective

Ordered by how strongly the researchers F. V. Horen trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
  2. Positioning of Store Brands
  3. Building Store Loyalty through Store Brands
  4. Measuring Market Power in the Ready-to-Eat Cereal Industry
  5. The psychology of interpersonal relations
  6. CHAPTER EIGHT. Fairness as a Constraint on Profit Seeking: Entitlements in the Market
  7. What Is Creative to Whom and Why? Perceptions in Advertising Agencies
  8. “So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new products
  9. What is Creative to Whom and Why? (Journal of Advertising Research)
  10. Hedonic tone and activation level in the mood-creativity link: toward a dual pathway to creativity model. (Journal of Personality and Social Psychology)

Their papers