Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief
By Scott A. Hawkins, Stephen J. Hoch, Joan Meyers-Levy. 2001
118 citations recorded by the source corpus.
Subfields: Safety Research, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/7912c99a8ef1dc81c1c4e6dd84e2e0cf9737dde6
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In Safety Research
In Sociology and Political Science
Citations in the corpus
- Helpful or Harmful? How Frequent Repetition Affects Perceived Statement Credibility (2013, background): “…be independent of statement type; it has been observed in various domains, such as factual knowledge statements (e.g., Bacon, 1979; Schwartz, 1982), advertising slogans (e.g., Hawkins et al., 2001; Johar & Roggeveen, 2007; Roggeveen & Johar, 2002), and expression of opinions (Arkes et al., 1989).”