Store within a Store

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Agency Selling or Reselling? Channel Structures in Electronic Retailing (2016, methodology): “Jerath and Zhang (2010) study the equilibrium channel structure when a monopolistic retailer is the architect of the channel.”
Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers (2021, background): “Some papers have identiﬁed several important factors, including product substitutability (Jerath and Zhang 2010) and online reviews (Kwark et al. 2017), which might determine which contract is chosen in online platform channels.”
Channel Selection and Contracting in the Presence of a Retail Platform (2018, background): “For brick-and-mortar businesses, Jerath and Zhang (2010) analyzed the occurrence of store-within-a-store retailing in the cosmetics and apparel markets in the United States and in China.”
The interrelationships between brand and channel choice (2014, background): “Platform retailing arrangements that give brands direct access to consumers are also becoming increasingly popular, both offline, such as “stores within a store” (Jerath and Zhang 2010), and online, such as Amazon Marketplace.”