Bernd Skiera
Marketing · 2002–2011
A researcher in the Science corpus: 9 papers; trusts 22 researchers and is trusted by 26 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 45 citations into it; #527 of 6,289 by trust here, #603 by citations
- Economics and Econometrics — 29 citations into it; #3,927 of 23,481 by trust here, #4,999 by citations
- Management Science and Operations Research — 23 citations into it; #3,265 of 11,946 by trust here, #3,977 by citations
- Strategy and Management — 18 citations into it; #8,094 of 10,874 by trust here, #9,798 by citations
- Sociology and Political Science — 16 citations into it
- Organizational Behavior and Human Resource Management — 13 citations into it
- General Decision Sciences — 8 citations into it; #274 of 1,995 by trust here, #347 by citations
- Finance — 6 citations into it; #5,359 of 10,518 by trust here, #7,575 by citations
Whom Bernd Skiera trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Joseph C. Nunes
- Daniel Kahneman
- J. Mullahy
- Diane Lambert
- Drazen Prelec
- Ziv Carmon
- Martin Spann
- V. Kumar
- Eugene F. Fama
- Anita Elberse
Who trusts Bernd Skiera overall
- Martin Schreier
- Marine Le Gall-Ely
- Nikolaus Franke
- Martin Spann
- R. Goettler
- Franziska Voelckner
- Tuo Wang
- Ziv Carmon
- Christoph Breidert
- Karen Clay
Papers from Bernd Skiera's perspective
Ordered by how strongly the researchers Bernd Skiera trusts endorse each paper. Same corpus, a different order for every researcher.
- Behavioral Law and Economics: Experimental Tests of the Endowment Effect and the Coase Theorem
- Measuring Consumers' Willingness to Pay at the Point of Purchase
- Return on Marketing: Using Customer Equity to Focus Marketing Strategy
- New Product Diffusion with Influentials and Imitators
- CHAPTER TWENTY-SIX. Out of Control: Visceral Influences on Behavior
- Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias
- The Favourite-Longshot Bias and Market Efficiency in UK Football Betting
- Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (Marketing science (Providence, R.I.))
- Customer Referral Management: Optimal Reward Programs
- Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
Their papers
- Measuring Consumers' Willingness to Pay at the Point of Purchase (2002) — 777 citations
- Seeding Strategies for Viral Marketing: An Empirical Comparison (2011) — 700 citations
- Internet-Based Virtual Stock Markets for Business Forecasting (2003) — 302 citations
- Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters (2009) — 209 citations
- Referral Programs and Customer Value. (2011) — 358 citations
- Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs (2007) — 242 citations
- Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms (2004) — 139 citations
- Customer Equity: An Integral Part of Financial Reporting (2008) — 158 citations
- Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases (2006) — 396 citations