Karolina Tutaj

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 9 citations into it; #1,416 of 6,289 by trust here, #4,183 by citations
• Sociology and Political Science — 9 citations into it; #5,472 of 22,756 by trust here, #13,822 by citations
• Literature and Literary Theory — 5 citations into it; #515 of 2,496 by trust here, #1,100 by citations

Whom Karolina Tutaj trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Esther Rozendaal
2. E. V. van Reijmersdal
3. Moniek Buijzen
4. Carl Obermiller
5. Andrew J. Flanagin
6. Chang-Hoan Cho
7. Patti M. Valkenburg

Who trusts Karolina Tutaj overall

1. Bartosz W. Wojdynski
2. S. De Jans
3. Sophie C. Boerman
4. Michelle A. Amazeen
5. Nathaniel J. Evans
6. Veroline Cauberghe
7. E. V. van Reijmersdal
8. Seounmi Youn
9. Liselot Hudders
10. Esther Rozendaal

Papers from Karolina Tutaj's perspective

Ordered by how strongly the researchers Karolina Tutaj trusts endorse each paper. Same corpus, a different order for every researcher.

1. Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
2. AD SKEPTICISM: The Consequences of Disbelief
3. Children and television advertising: when do they understand persuasive intent?
4. Perceptions of Internet Information Credibility
5. Brand placement prominence: good for memory! Bad for attitudes?
6. THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats
7. Advertising value and advertising processing
8. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
9. Effects of TV brand placement on brand image
10. The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests

Their papers

• Effects of online advertising format and persuasion knowledge on audience reactions (2012) — 282 citations