Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

By Liselot Hudders, P. De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali, Esther Rozendaal. 2017

208 citations recorded by the source corpus.

Subfields: Education, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/3ddc8c3b44eb292530ef80e5aed59b43322adc01

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. Liselot Hudders
2. Sophie C. Boerman
3. Veroline Cauberghe
4. Esther Rozendaal
5. E. V. van Reijmersdal
6. S. De Jans
7. Sophia van Dam
8. Alexandra Dima

In Literature and Literary Theory

1. Sophie C. Boerman
2. Liselot Hudders
3. E. V. van Reijmersdal
4. Veroline Cauberghe
5. S. De Jans
6. Esther Rozendaal
7. Alexandra Dima
8. Marijke De Veirman

In Marketing

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Liselot Hudders
4. Veroline Cauberghe
5. Sophia van Dam
6. S. De Jans
7. Alexandra Dima
8. Esther Rozendaal

Citations in the corpus

• How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “Subconscious persuasion may occur when young adolescents have not yet developed an sufficient level of advertising literacy, as it is presumed that advertising literacy is needed to critically cope with advertising (Hudders et al. 2017).”
• The Role of Emotions in Advertising: A Call to Action (2019, background): “This corresponds with stressing and educating affective advertising literacy from an early age, as suggested by Hudders et al. (2017).”
• Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “These disclosures may trigger consumers’ ability to recognize the commercial content and subsequently activate a critical reflection of the post, skills that have been defined as advertising literacy (Hudders et al. 2017).”
• Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures (2019, methodology): “Hudders et al. (2017) differentiate between three dimensions of advertising literacy.”
• Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, background): “As suggested by Hudders et al. (2017), we add a moral component named ‘appropriateness’: 7. skepticism toward sponsored content – the tendency toward disbelief of sponsored content; 8. appropriateness of sponsored content – beliefs about the moral appropriateness of sponsored content; 9.”
• Advertising targeting young children: an overview of 10 years of research (2006–2016) (2019, background): “This changing advertising landscape is challenging for children (Hudders et al. 2017), because they face a number of developments that impact the ways in which they cope with advertising.”