Peter J. Danaher
Marketing · with Brodie · 2000–2015
A researcher in the Science corpus: 7 papers; trusts 6 researchers and is trusted by 28 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 33 citations into it; #482 of 6,289 by trust here, #966 by citations
- Organizational Behavior and Human Resource Management — 19 citations into it; #4,930 of 8,741 by trust here, #4,835 by citations
- Sociology and Political Science — 9 citations into it
- Statistics and Probability — 6 citations into it
Whom Peter J. Danaher trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- R. Winer
- Jacquelyn S. Thomas
- Anda Degeratu
- Javier Reynoso
- Arvind Rangaswamy
- James J. Heckman
- Tom J Brown
- Yannis Bakos
Who trusts Peter J. Danaher overall
- P. K. Kannan
- Cait Lamberton
- Avi Goldfarb
- Ruth N. Bolton
- J. Bowden
- Abhishek Dwivedi
- Tammo H. A. Bijmolt
- Prasad A. Naik
- Fernando Bernstein
- Andrew T. Stephen
Papers from Peter J. Danaher's perspective
Ordered by how strongly the researchers Peter J. Danaher trusts endorse each paper. Same corpus, a different order for every researcher.
- Econometric Analysis of Cross Section and Panel Data
- The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
- A reference price model of brand choice for frequently purchased products.
- Bundling and Competition on the Internet
- Permission-based mobile advertising
- Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
- Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price,
- Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
- Technology infusion in service encounters
- A Methodology for Linking Customer Acquisition to Customer Retention
Their papers
- Building models for marketing decisions (2000) — 221 citations
- A Comparison of Online and Offline Consumer Brand Loyalty (2003) — 371 citations
- Optimal Pricing of New Subscription Services: Analysis of a Market Experiment (2002) — 188 citations
- Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation (2001) — 221 citations
- How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices (2002) — 570 citations
- Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons (2015)
- How Often Versus How Long (2009) — 130 citations