Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price,

By Anda Degeratu, Arvind Rangaswamy, Jianan Wu. 2000

1,033 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Sociology and Political Science

Citations in the corpus

Modeling Consumer Preferences and Price Sensitivities from Large-Scale Grocery Shopping Transaction Logs (2017, background): “Demand systems and price sensitivity have been an ongoing focus of economists [2,13,14].”
The impact of the multi-channel retail mix on online store choice: : Does online experience matter? (2015, background): “…Chu et al. 2008; Degeratu et al. 2000), the effect of price on online decisions like category purchase incidence, brand choice and online purchase intention is still found to be negative (Andrews & Currim 2004; Chu et al. 2008; Degeratu et al. 2000; Kim & Gupta 2007; Verhagen & Van Dolen 2009).”
Economics and Electronic Commerce: Survey and Directions for Research (2001, background): “However, other research points out that price sensitivity in electronic transactions seems to increase when promotions are available, since they build expectations of lower prices [134].”
Retailer Pricing and Competitive Effects (2009, neutral): “A key difference between these studies is that in Degeratu, Rangaswamy, and Wu (2000), online and off-line buyers are different groups, while Chu, Chintagunta, and Cebollada (2008) observe the online and off-line purchases of the same panel members.”
Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity (2003, background): “In the context of electronic commerce, researchers have concluded that improved access to quality information will decrease price sensitivity (Bakos 1997; Degeratu, Rangaswamy , and Wu 2000; Lal and Sarvary 1999; Lynch and Ariely 2000).”
A Comparison of Online and Offline Consumer Brand Loyalty (2003, methodology): “Unlike Peapod (Degeratu et al. 2000), this particular online grocery service has no subscription cost, instead charging a flat delivery fee of $7.50.6 Therefore, there is no entry, ongoing, or exit cost to users of the service, and consequently the customer base is dynamic.”