How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

By Nicole Coviello, Roderick Brodie, Peter J. Danaher, Wesley J. Johnston. 2002

570 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/04b7801593110ca9d5d55017de31443700052d54

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yikuan Lee
2. Glenn J. Browne
3. James C. Wetherbe
4. Dahui Li
5. S. Jayachandran
6. C. Camarero
7. Catherine Prentice
8. Aron O'Cass

In Organizational Behavior and Human Resource Management

1. Yikuan Lee
2. Glenn J. Browne
3. James C. Wetherbe
4. Dahui Li
5. Shih-Chang Hung
6. C. Camarero
7. Catherine Prentice
8. Aron O'Cass

In Sociology and Political Science

1. Glenn J. Browne
2. James C. Wetherbe
3. Dahui Li
4. Xiao-Liang Shen
5. Jun Chen
6. Einar Breivik
7. Helge Thorbjørnsen

Citations in the corpus

• R&D intensity and commercialization orientation effects on financial performance (2006, background): “How a firm's knowledge resources are related to its markets is fundamental to the innovation and marketing fields (Day and Montgomery, 1999; Coviello et al., 2002).”
• Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective (2006, methodology): “Following the studies by Benbasat and DeSanctis [10], Coviello, Brodie, Danaher, and Johnston [19], and Sirdeshmukh, Singh, and Sabol [83], the 31 studies were classified as either transactional or relational.”
• The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005, background): “Firms pursue customer relationship programs in both services and goods businesses as well as in business-to-business and business-to-consumer markets (Coviello et al. 2002).”