Cait Lamberton

Marketing · with Naylor · 2011–2019

A researcher in the Science corpus: 6 papers; trusts 39 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

Whom Cait Lamberton trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Roberta Minazzi
  2. Anindya Ghose
  3. Seshadri Tirunillai
  4. Andrew T. Stephen
  5. Sheena Iyengar
  6. Jonah A. Berger
  7. Michael Trusov
  8. Peter J. Danaher
  9. Jacob Goldenberg
  10. Randolph E. Bucklin

Who trusts Cait Lamberton overall

  1. P. K. Kannan
  2. Lauren Grewal
  3. Mário Augusto
  4. Hongshuang Li
  5. Nick Hajli
  6. Andrew T. Stephen
  7. R. Batra
  8. Dezhi Yin
  9. F. V. Ordenes
  10. Julio Sevilla

Papers from Cait Lamberton's perspective

Ordered by how strongly the researchers Cait Lamberton trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Using Online Conversations to Study Word-of-Mouth Communication
  2. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  3. Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (Marketing science (Providence, R.I.))
  4. Modeling the Clickstream: Implications for Web-Based Advertising Efforts
  5. Frictionless Commerce? A Comparison of Internet and Conventional Retailers
  6. What Makes Online Content Viral?
  7. The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
  8. Determining Influential Users in Internet Social Networks
  9. The Construction of Preference: When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?
  10. The Influence of Goal‐Directed and Experiential Activities on Online Flow Experiences

Their papers