R. Winer
Marketing · 1986–2015
A researcher in the Science corpus: 6 papers; trusts 7 researchers and is trusted by 22 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 18 citations into it; #885 of 6,289 by trust here, #2,099 by citations
- Economics and Econometrics — 6 citations into it
- Social Psychology — 5 citations into it; #13,691 of 15,694 by trust here, #5,554 by citations
Whom R. Winer trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts R. Winer overall
- Ran Kivetz
- David R. Bell
- Ioana Popescu
- M. G. Güler
- L. Teunter
- Tülin Erdem
- Aradhna Krishna
- Peter C. Verhoef
- Michael D. Johnson
- Donald R. Lehmann
Papers from R. Winer's perspective
Ordered by how strongly the researchers R. Winer trusts endorse each paper. Same corpus, a different order for every researcher.
- Own-Brand and Cross-Brand Retail Pass-Through
- Decomposing the Sales Promotion Bump with Store Data
- A General Theory of Pass-Through in Channels with Category Management and Retail Competition
- The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
- Time series analysis and its applications
- Differential Games in Economics and Management Science: List of tables
- Differential Games in Economics and Management Science: Stochastic differential games
- Measuring individual differences in implicit cognition: the implicit association test.
- How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
- EEGLAB: an open source toolbox for analysis of single-trial EEG dynamics including independent component analysis. (Journal of Neuroscience Methods)
Their papers
- Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005) — 245 citations
- Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision (2002) — 646 citations
- Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2015) — 484 citations
- A Framework for Customer Relationship Management (2001) — 970 citations
- Using Neoclassical Consumer-Choice Theory to Produce a Market Map From Purchase Data (1994)
- A reference price model of brand choice for frequently purchased products. (1986)